About Serendipity

From Wikipedia, the free encyclopedia

SHORT: Serendipity is an accidental lucky discovery.

  • Serendipity means a ”fortunate happenstance” or ”pleasant surprise”. It was coined by Horace Walpole in 1754. In a letter he wrote to a friend Walpole explained an unexpected discovery he had made by reference to a Persian fairy tale, The Three Princes of Serendip. The princes, he told his correspondent, were “always making discoveries, by accidents and sagacity, of things which they were not in quest of”.
  • The notion of serendipity is a common occurrence throughout the history of scientific innovation such as Alexander Fleming’s accidental discovery of penicillin in 1928, and the invention of the microwave oven by Percy Spencer in 1945.
  • The word has been voted one of the ten English words hardest to translate in June 2004 by a British translation company.[1] However, due to its sociological use, the word has been exported into many other languages.[2]

Serendipity supports small and midsize companies to grow. We are specialized in bringing new perspectives in the development. We believe in developing people and business together. Identifying growth opportunities is about business knowledge and deep understanding of human behaviour as well as visionary thinking.

Delivering growth is about making people work together towards common goals.


We work with you as partners or management consultants. We also drive our own projects. Currently we are running The Global Children.

Serendipity AB is a Swedish privately owned company established 1998. Owners are Anna Weiner Jiffer and Mikael Jiffer.